This cleanser has been on practically every Best of Beauty list and samples of it are given out in doctor’s offices everywhere. I’d be surprised if somebody hasn’t heard of it. I’ve used this cleanser for years and it does not irritate my skin no matter how often I wash my face. It is one of the most effective and inexpensive cleansers out there, especially if you buy the 1L bottles from Costco. I have one next to my sink, one in my shower, and small sample bottles for travel. I’ve tried many different cleansers, and the ones for oily skin would often cause breakouts, probably because they overdried my skin, but Cetaphil manages to clean my face without making it tight and uncomfortable. I’m a little disconcerted by the fact that there are three different parabens in the ingredients list, so I’m always open to try more natural cleansers. But for now, this is a product I can’t live without.